Advice Quality Standard

The mark of quality for independent advice organisations.
Owned and managed by the advice sector, for the advice sector



The Advice Quality Standard

The Advice Quality Standard (AQS) is the quality mark for organisations that provide advice to the public on social welfare issues.

Organisations that hold the standard have demonstrated that they are easily accessible, effectively managed, and employ staff with the skills and knowledge to meet the needs of their clients.


Recognising ExcellenceThe AQS is owned by the Advice Services Alliance (ASA) and is managed by a committee of individuals with expertise in quality and the advice sector.

The assessment process is independently managed by Recognising Excellence.



For more detailed information, please select one of the following options depending on who you are:

Apply for AQS »

If you are an advice agency, find out more about the Advice Quality Standard, including the assessment process, prices, what’s involved and how long the standard lasts for once you have been assessed.

AQS holders »

If you are an advice agency that has already been awarded the AQS and need copies of the standard, or want to know about renewing your standard, or how to get copies of the AQS logo, then this section is for you.

Find AQS centres »

If you need advice, then use our map to find the contact details of advice providing organisations.

Information for funders »

If you are a funder, you can find out whether an agency applying for funding has been awarded the AQS, or learn what it means when an agency has this standard.


If you cannot find the information you need on any of these pages, please contact us directly.



Advice Services Alliance

The Advice Quality Standard is owned and managed by the Advice Services Alliance.

The Advice Services Alliance is a company limited by guarantee, registered in England & Wales, no. 3533317. Charity no. 1112627.

Copyright © 2015 | Website built by Jason King, non-profit web design | Photo by Lauren Maccabee